Indian toy industry is considered to be worth of 8000 crore INR. This toy industry has seen a tremendous downflow of the time because Chinese toy products is a reason for the suffering of the Indian toys in international market. The indian toy industry was about to be said on closure and this can become a question on the living standards of more than 4000 manufacturers and more than 2 million employees.

The toy industry of India is considered as the part of the those handicrafts which is considered as unorganized sector. The main toy manufacturing segments are located in Delhi, Maharashtra, Madhya Pradesh, Patna etc. There are many enterprises in India which are working in the small and cottage level industries.

The change is the only constant in nature so our Indian toy industry has also seen the tremendous changes in the design, innovative designs and patterns. It is also the reason of growth of Indian toy industry in the domestic and international market.

The biggest problem of the Indian customer is that they are very price sensitive so that the many toy enterprizes are involved in producing the toy designs which are cheap in cost and can be compromisable in quality. Today is the era of internet retailing which is growing at the rate of 25% in toy industry.  
There is also a change in parents attitude in buying of toys because of their young children. The parents are today involved in purchasing the toys which can increase the creativity and personality development aspects of their children.

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